The 36hrs project called for the exploration of typography throughout our daily lives, in an cumulative 36 hrs experience. Consequently I decided to record my experience of listening to 36 albums by means of illustrations. To frame the whole experience, small replicas of the albums, with variations on the artists' original artwork and typography, have been produced and will contain all of the illustrations.
For the Christian McBride video I intend on using close ups of the illustrations used for the rest of the campaign, cropped in very elongated horizontal and vertical shapes. My storyboard shows some of the movements I want to explore, most relying on the cropped images scrolling side by side in opposite directions, so that the image is revealed only momentarily before cutting to the next shot. The different sections of scrolling images will be alternated with section of informative type.
Here is my final cut of the animation for the 1:30 min video for Narrative. I'm happy with the results of my first project ever executed in After Effects and believe that the elements used in the video all help convey a story. There may be a few transitions that could use a little bit more work and could overall be smoother, but with time I will learn how to use more of the tools After Effects has to offer.
I have reworked some of the illustration to fit the the horizontal space of the the billboard and banners. More elements and texture are needed in the illustration.
More detailed renderings of the 2 billboards and the Facebook banner. I will try to add more to the illustrations of the billboards to complete the composition of the two. The Facebook banner was set keeping in mind the mobile dimensions of the banner so that the type does not get cut off when viewed from a smartphone.
For the program cover I have used the illustration of the poster in the required 5.5" x 8.5" sizing and adjusted the type to fit accordingly. With the new dimensions I have found a better solution for the issues I was having with the type in the 34" x 50" poster. Placing the text in a more subtle way at the bottom of the composition allows more focus on the illustration and is not clashing with it. Also, since the program does not require to be legible at a distance, the type can be set at a smaller size.
The next step in the Folly campaign is to design 2 different size billboards, a Facebook banner and a program cover. My sketches explore new illustration possibilities as my original drawing might be hard to integrate into the horizontal space of the banners. As I'm working on the sketches I am trying to figure out a design that will allow be to use one illustration for the different size billboards. I've also done some digital sketches that include the illustration in the poster and a rough version of an alternate drawing of the same trio of bass bridges.
