Branding Examples

Hallmark

Problem Statement: There is a need for affordable commercially produced greeting cards

Vision: Create a line of cards that are the best for the people you care about.

Mission: Create the most thoughtful and moving greeting cards

MikWright

Problem Statement: There are so many greetings cards that have the familiar repeated formula. How can you make the ordinary, unordinary?

Vision: Create a line of greeting cards that is funny and unexpected, but plays off traditional greeting cards

Mission: Create the most shocking and hilarious greeting cards with a old time feeling