Big Picnic 2016

The Nelson-Atkins Museum of Art puts on a yearly summer event to highlight the outdoor sculpture park and its vast park. My group decided to go with a boyscout/girlscout theme with all elements rendered with vector illustrations so that we could apply this year's branding over different formats in a simple manner and allowing for slight changes. Below you can see the evolution from analog sketches to final vector illustrations, the different iterations of the event map, the production of give-away materials (pins, temporary tattoos and brochures), images from user testing, and the integration of illustrations throughout the project.